By the numbers
* Placeholder figures — actual metrics will be supplied from network analytics before publication.
The audience
BroadwayRadio listeners aren't a generic podcast audience. They are the people advertisers ask Broadway agencies to reach.
Listeners who see multiple Broadway shows per year and discuss what they've seen with friends and family.
Heavy concentration in the NY tri-state area, plus tour-route cities (LA, Chicago, DC, Boston, Toronto) where shows travel.
Skewed toward listeners with disposable income and a habit of paying for live performance.
Episode completion rates and listener loyalty consistent with a niche podcast network whose audience self-selected for the topic.
Detailed demographics and engagement metrics available in the media kit — request below.
How your campaign runs
From a single-show host read to a multi-week network buy, we work the format that fits the campaign.
Host-read mid-roll
The most native format: your show, your campaign, our host. Read in the middle of an episode by the voice listeners already trust. Best for shows opening soon, single-production campaigns, or anything that benefits from contextual handoff (a host actively discussing your show or the broader theater landscape around it).
Dynamic prefix slots
Pre-roll spots inserted at delivery time, across the entire BroadwayRadio network. Allows targeting by date, region, and campaign window. Best for multi-week awareness builds, broad season campaigns, or anything where reach beats native fit.
Dedicated episode sponsorship
An entire episode positioned as "brought to you by" — appropriate for show openings, anniversary celebrations, or campaigns wanting a deeper editorial frame (interview with the production team, behind-the-scenes coverage, etc.).
Multi-week campaigns
Combinations of the above timed across a launch window. Standard pattern: dynamic prefix for awareness early in the window, host reads closer to opening for ticket-purchase intent.
Newsletter integration
Inclusion in the BroadwayRadio email newsletter that goes to engaged web subscribers. Complements audio campaigns with a direct-link path to ticketing.
Built on professional ad-ops
Your campaign runs through an industry-standard delivery chain — the same infrastructure used by the largest podcast networks for attribution and measurement.
Every download passes through this chain. You get standardized attribution data, listener verification, and Spotify Anchor measurement out of the box — no special integration work, no negotiation about which numbers count.
Standard industry attribution via the prefix chain. Track download verification, geo distribution, and listener loyalty from your standard agency tools.
Mid-campaign and post-campaign reports with the metrics agencies expect — verified downloads, geographic breakdowns, completion rates.
Ad delivery is fully separated from editorial content. Hosts read the spots; editorial decisions stay editorial.
Let's talk about your campaign.
Pitch us a show opening, a season-long awareness build, or anything in between. We'll come back with format recommendations, available windows, and a media kit.